In this episode of BeyondCXO, we dive deep into the art and science of creating impactful marketing campaigns with insights from top industry experts. We'll explore the key elements that make a marketing campaign compelling, the critical role of data in shaping strategies, and how brands can effectively engage with their audience.
We also take a closer look at the rise and fall of Jabong, a once-prominent e-commerce platform, to understand how ineffective marketing and failure to connect with the target audience can lead to a brand's downfall.
Topics discussed include:
Our book recommendations for this episode are "Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger and "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath.
To wrap things up, we’ll ask our guests some rapid-fire questions, uncovering their favorite tools, biggest challenges, and tips for creating content that goes viral.
Tune in to learn from the best in the business and take your marketing campaigns to the next level!
