In this episode of BeyondCXO, we explore the critical elements that contribute to a successful product launch. Our expert guests will share their experiences and insights on planning and executing launches, conducting market research, and positioning products effectively in the market.
Topics discussed include:
Our book recommendations for this episode are "The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback" by Dan Olsen and "Hooked: How to Build Habit-Forming Products" by Nir Eyal.
In our rapid-fire segment, we'll challenge our guests with quick questions on the best tools for product launch planning, the biggest challenges in launching a product, key strategies for market positioning, tracking launch metrics, and tips for ensuring a successful product launch.
Join us to learn how to launch your product successfully and make a lasting impact in the market!
